What started in 2016 as a passion project between friends and fashion lovers Madely and Michelle has grown from a local Beaches business into one of Australia's leading women's online fashion retailers.

Now celebrating its 10th birthday, Salty Crush has built a loyal community of women across Australia and around the world, drawn to the brand's relaxed style, signature maxi dresses, flattering fits and feel-good approach to fashion. Inspired by vibrant prints, relaxed femininity and trend-led dressing, Salty Crush creates pieces designed for real life, from everyday moments to special occasions. With inclusive sizing from 6 to 22, the brand is passionate about helping women of all ages, shapes and stages feel confident, comfortable and stylish.

While the business has grown significantly over the past decade, its heart remains firmly grounded in its Northern Beaches roots, a place that continues to inspire the brand's laidback spirit, creativity and connection to community. Ten years on, the mission remains simple: create beautiful, accessible fashion that women love to wear. Here is to 10 years of Salty Crush, and the next chapter still to come. Shop at saltycrush.com.